NAOSH Week - Working With The Media
Spreading the word about NAOSH Week
To best communicate your plans for NAOSH Week, remember that providing relevant and timely information to the media will greatly enhance your marketing efforts.
A few key points to remember:
Give Them Lots of Time
- When your plans are set, set a schedule for media targets as soon as possible.
- Find out if there are production schedule deadlines (i.e., newspapers).
- For radio and TV stations, find out how they find out whatís new and interesting in the community.
- For each target, is there a specific individual with whom you should be liaising?
- How soon is a first draft or an "invitation" (to an event) required?
- For articles, etc., what format or length is required?
- Is there space for photographs or graphics? Who will supply these?
Look for Opportunities
- Are there special or themed issues or inserts in any local publications?
- Can an interview be arranged to profile key NAOSH Week volunteers or news-worthy people?
- Is there anything else happening in the community that looks like "a fit"?
- Is there a NAOSH Week event to which a reporter and/or a photographer should be invited?
Prepare a Media Kit
- Organize and compile the information, health and safety general articles of interest, promotional pieces, human interest stories - whatever can provide easy-to-access and easy-to-read material that can be adapted to a newspaper spread or help an interviewer to understand what NAOSH Week is all about.
- Keep things factual, concise and interesting.
- Have it "ready to go" before you contact the media.
Identify a Contact Person
- Be sure to include the pertinent information (telephone/fax/email) for the designated contact, including their title.
- Make sure the contact understands their responsibility and can be "available" if necessary.
- Donít sit back and wait for the media to call. Get your volunteers involved! Make calls, talk to community leaders and keep the momentum going!
Writing A Press Release
Itís Not an Intimidating Task!
A few helpful tips:
- Press releases are for newsworthy items. The media wonít be interested in "stale" or dated material.
- Make sure you are timely. Running a press release too soon has as little impact as running it "after the fact".
- Follow the format. A good press release answers the "who, what, where, when, why and how" questions. Put the most important and eye-catching details in the first paragraph, followed by some additional background etc. that continues to develop the story. Finish with a reinforcement of the message, referring back to the key message.
- Focus on the message. Use plain language and avoid using too many acronyms or technical jargon.
- Keep it concise, informative and to the point. Suggested length: up to one page Ė probably no more than one page, depending on the allocated editorial space and the amount of news/information that needs to be conveyed.
Remember: what you write may be edited for space considerations.